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1. Introduction

Alternatives in Physical Therapy (“we,” “us,” or “our”) is committed to safeguarding the privacy and security of information we collect from users of this website (the “Site”) and from our patients. This Privacy Policy explains what information we collect, how we use and protect it, and the choices you have regarding your information.

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This policy applies to information collected through the Site and information provided directly to our clinic. It does not govern information collected offline or through other means.

 

2. Information We Collect

A. Website Data

When you visit this Site, we may automatically collect:

• Usage data: Pages you view, time and date of your visit, IP address.

• Technical data: Browser type, device type, operating system.

We may use cookies or similar technologies to analyze Site performance and user behavior. You can set your browser to refuse cookies, but this may affect functionality.

 

B. Contact Information

If you submit a form or contact us by email or phone, we may collect:

• Name

• Email address

• Phone number

• Any information you include in your message

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C. Patient Health Information

Separately from this website, if you receive services from our clinic, we collect Protected Health Information (PHI) as necessary for treatment, payment, and healthcare operations. This information is subject to additional legal protections under the Health Insurance Portability and Accountability Act (HIPAA). American Physical Therapy Association

 

3. How We Use Information

A. Website Information

We use website data to:

• Operate and maintain the Site

• Improve user experience

• Analyze trends and traffic

• Respond to inquiries

We do not sell personal information collected through the Site to third parties.

 

B. Contact Information

Contact details you provide are used solely to respond to your inquiry or to schedule appointments.

 

C. PHI

PHI is used and disclosed as permitted by law and consistent with our Notice of Privacy Practices. This includes:

• Providing and coordinating care

• Billing and insurance

• Internal operations

• As required by law or emergencies

Except as permitted by law, we will not use or share your PHI without your written authorization. HHS

 

4. Sharing Information

We may share website technical and usage data with service providers who help operate this Site or perform analytics, under agreements that require them to protect that data.

PHI may be shared with other healthcare providers, insurers, and business associates as required for your care, treatment, or billing, in accordance with HIPAA. All business associates are required to safeguard PHI.

 

5. Your Rights and Choices

A. Website Data

You can choose not to provide certain information; however, this may limit your ability to use certain Site features.

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B. PHI

You have rights regarding your PHI, including the right to:

• Request access to your health records

• Request corrections

• Obtain an accounting of disclosures

• Request restrictions on certain uses or disclosures

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For details about your rights and how to exercise them, refer to our full Notice of Privacy Practices or contact us at the address below. HHS

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6. Data Security

We maintain administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, or disclosure. While we strive to protect your information, no security measure is completely error-proof.

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7. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted with a revised effective date.

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8. Contact Information

If you have questions about this Privacy Policy or our privacy practices, contact:

Alternatives in Physical Therapy
45 Post Office Park
Wilbraham, MA 01095
Phone: 413-279-4492
Email: alternativesinphysicaltherapy@gmail.com